Mainstream journalism experience a dealbreaker?

Former Gawker editor Elizabeth Spiers launches her new Wall Street blog, Dealbreaker, tomorrow. At I Want Media, she talks about her reluctance to hire mainstream journalists to write for the related blogs she has in the works.

[M]ainstream journalists… always assume that blogging is easy to do. Then they agonize over 100-word blog posts as if they’re going to be published in The New Yorker.

There are many really good mainstream journalists who try to blog, but the output just kills them. They’ll say, “I can do eight posts a day.” Then they’ll do three posts and are like, “This took me six hours.”

Spiers reads tonight with Sam Lipsyte and others.


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