Courtesy of BMW and Random House, product placement enters fiction.
The stories take 45 minutes to play, and they have all been specially written as part of a co-promotion between BMW’s advertising agency WCRS and publisher Random House. The clever bit is that a different BMW model features in each one, so drivers will be listening to a story about a car they are actually sitting in.
Yes, how clever. Not to mention organic to the short story form.
Why, I know my own life is always most poignant when I’m speeding along the precipice of the Grand Canyon, Celebrating the Open Air in The Ultimate Driving Machine, and listening to the hum of the Valvetronic, magnesium/aluminum inline six cylinder engine. (Via Bookninja.)