Derrida, Derrida, why hast thou forsaken us?

CAAF puzzles over Amazon’s “real name” reviewing system (which requires each reviewer to register under the name on his or her credit card before entering an assessment of a book):

Reading Amazon’s explanation of the program I noticed that there are . . . “badges” in the new system, including Top Reviewer badges and badges identifying Community Forum o4 participants (aka the Focus Group Guinea Pig badge). The badge that really sticks out, however, is the “the” badge:

This badge indicates that the person to whom it was granted is “the” celebrity most people associate with that Real Name.


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