In case you haven’t seen a copy yet, the advertising space in this week’s New Yorker is devoted exclusively to one company: Target.
As Dan Kennedy of Really Small Talk asks:
How many mid-six-figure marketing geniuses did it take to come up with the idea of ads that feature illustrations of BULLSEYE TARGETS painted on New York subways, bridges, and skyscrapers in 2005?
Also of note:
- The New York Times article about the Target-ad-only New Yorker appeared on the same day the city released thousands of oral histories of the September 11, 2001 attacks.
- Last year the vile Caitlin Flanagan was hired by David Remnick to write pieces on “modern domestic life” at The New Yorker.