The sadness of Dr. Seuss, the brand

In the midst of the hoopla surrounding the 100th anniversary of the birth of Dr. Seuss, Eric Gibson asks:

exactly which Dr. Seuss is being celebrated? Is it the literary Seuss, creator of charmingly anarchic, oddball characters whose adventures are recounted in ingenious nonsense verse? Or is it the Seuss of Hollywood and myriad product tie-ins who has been “interpreted” and marketed and theme-parked within an inch–maybe beyond–of his reputation?


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