Success in self-publishing

“Feedback says it’s too topical,” she quickly let me know. “What?” I asked, my voice going up an octave. “Well, even with a rush, the earliest you can get this out is spring of ’04, more like fall ’04. You might want to consider a long magazine article.” This is agent-speak for go away.

Discouraged by his agent, Andy Kessler stopped trying to sell publishers on his book about his days as a Wall Street analyst. He opted to publish the book on his own and managed to generate a great deal of interest, if not profits. “In the age of digital page layout and Web marketing, you can do it yourself,” he concludes. “Quick to market will eventually change the big guys.” (Via Arts Journal.)


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