Lysol: for bacteria, viruses, parasites — and you

Someone just forwarded me this unbelievable, but apparently actual Lysol feminine hygiene ad. “A man marries a woman because he loves her,” the copy reads:

So instead of blaming him if married love begins to cool, she should question herself. Is she truly trying to keep her husband and herself eager, happy, married lovers? One most effective way to safeguard her dainty feminine allure is by practicing complete feminine hygiene as provided by vaginal douches with a scientifically correct preparation like “Lysol.”

You can view more — equally horrific — examples here and here. (It’s easy to feel smug disdain toward the susceptible 1930s – 60s female target audience for these ads, isn’t it? For the three seconds before you start to ponder the current rage for “vaginal reconstruction,” and all women who’ve been scalpeled, in the name of sex appeal, into embalmed porn stars.)

Evidently the Lysol ad isn’t quite as straightforward as it seems on its face. Many contraceptives were banned in the 30’s — and words like “scientifically correct” and “feminine hygiene” were code for “safely prevents the formation of babies.” Which Lysol, of course, did not.


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