Italian newspapers use literature to boost profits

Italian newspapers have turned to literature to bolster profits. Yes, that’s right:

La Repubblica, the Rome paper with a daily circulation of 625,000, began selling a series of 20th-century literary masterpieces with the daily newspaper two years ago, at a cost of 4.90 euros each.

The strategy has been so successful that today nearly every Italian paper on the newsstand sells at least one discounted product – a book, DVD, CD or videotape – at least one day a week.


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