Fruit is serious business

From “this is not self service,” by Paul Beckman:

The Fruit Corner, a greengrocer’s store, occupies the same spot in New Haven since the Amato family first opened it some forty years ago. The current proprietors are third generation Amato greengrocers. However, unlike greengrocer stores throughout the world, and especially the east coast, The Fruit Corner does not put their wares on display outside the store. They are also not given to window displays.

Inside, signs are posted around the store:

This is not self service!

Ask for help!

Do not touch the produce!

To make a purchase, the customer stands in front of the desired fruit or vegetable and the Amato on duty asks questions in a tone more suited to a clinic than a grocery:

“What day do you plan to eat this?”

“Do you like your plums soft or hard?”

“Is this going into a salad or will it be served whole?”….


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