This post was written by guest blogger Andy Fine.
This kind of marketing is all the rage these days, apparently.
An “official” website and a “fan” site devoted to the career of an actress called Jayne Dennis are not what they seem. Jayne Dennis is not a real person: she is a character in Bret Easton Ellis’s novel Lunar Park, due out next month, which the sites are promoting. ItÃ¢â‚¬â„¢s clever; except, why would browsers look for sites (www.jaynedennis.com and www.jayne-dennis.com) devoted to a fictitious actress they’ve never heard of?
Courtesy of The Times Online.
*Full Disclosure: I am obsessed with both of these guys. Ellis wrote one of my favorite short stories of all time, and what’s not to love about a guy with the cojones to give himself the pen name “John TWELVE Hawks”? I guess ten hawks just weren’t enough.