The effect of Amazon customer reviews on book sales is so great that publishers are familiarizing themselves with the tastes of specific Amazon reviewers and directing books their way in hopes of 5-star reviews:
In the courtship of Rebecca Johnson â€” who’s No. 4 on Amazon.com’s list of top customer book reviewers â€” publishers and authors are told up front how to land a spot on her dance card: Don’t send novels or unpublished manuscripts, and please no books that include violence, nudity or swearing.
Not if you want to bedazzle Johnson, who gets 40 to 60 free books a month, along with checklists from publishers asking her to mark the upcoming titles she’s interested in receiving at no charge.
(Via Arts Journal.)